Expert advice: print drug prices on drug packaging to curb false high
in view of the current situation of high drug prices, Wang Huaxiang, a senior accountant of Jiangxi Pharmaceutical Group Company, suggested that the retail price or ceiling price of drugs cleared and approved by the price department, together with its "price approval number", be input into the computer for reference and printed directly on the drug packaging to facilitate consumers' supervision of drug prices, Reduce the profit-making operation space in the field of drug circulation and indirectly curb the falsely high drug prices
Wang Huaxiang, who has worked in the pharmaceutical industry for 22 years, has studied the causes of falsely high drug prices. He believes that the falsely high drug prices are caused by the particularity of pharmaceutical commodities, market anomie and lack of integrity. Drugs are a special commodity, and drug consumption is passive consumption. Patients themselves lack the right to choose and decide. Therefore, as long as the drugs can be handed over to the doctors, there is no worry about being unable to sell and the price. In the highly competitive buyer's market, if you want to deliver drugs to doctors and enter hospitals, you have to dredge the relationship, or give kickbacks explicitly or secretly
generally, there are at least nine links for the sale of pharmaceutical products to enter the hospital without bidding: production enterprises - some large wholesale enterprises that buy out the total distribution - agents in large areas or at the provincial level - agents at the prefecture and municipal levels - distributors of pharmaceutical wholesale companies - leaders in charge of the hospital - director of the pharmacy department - Doctors - statisticians of statistical prescriptions - consumers
each link brings benefits. Each of the above links requires money to dredge up. These expenses, including the profits of middlemen, are ultimately "the wool comes from the sheep", all of which are passed on to consumers, resulting in falsely high drug prices. Wang Huaxiang said that the cost price of general drugs, including materials, labor and manufacturing, accounts for only 10% - 25% of the price of toxic gases such as carbon monoxide in retail sales. However, the actual price of drugs paid by consumers is usually 4-10 times the cost price, resulting in about 50% of people who are sick and dare not go to hospital, especially in rural areas. The false high price of drugs has become one of the main reasons for farmers to cause poverty and return to poverty
the reason why people call the drug price "falsely high" is that the drug price was not high originally, but the hospital falsely reported the price to the patient in order to gain benefits after purchasing at a low price. Wang Huaxiang believes that this is essentially the same as the price that the housemaid falsely reported to the owner in order to get benefits after shopping. But why are the two results so different? Because the owner is the strong side and has the ability to master the same information, the patient's situation is just the opposite. Therefore, if the weak position and lack of information of patients can be changed, the situation will be greatly improved. If the price method reflects the standard approval number and price as a whole, and is directly printed on the package, it is precisely for the purpose of making the experimental process low noise, stable operation, and consumers master the information, making their supervision from weak to clear-minded, forming a strong supervision, which is conducive to the solution of the problem
Wang Huaxiang said that the key to this method is that when the price department verifies the price of drugs, on the one hand, it should fully ensure the reasonable profit space in the field of drug production and circulation, on the other hand, it should strictly prevent the "confused pricing" of falsely listing costs and the "human pricing" and "corrupt pricing" after obtaining benefits, and it must establish the accountability of the parties, Just as designers have to bear the legal consequences of unqualified design of the project, price personnel should also be held accountable for the abnormally high pricing of drugs
Wang Huaxiang believes that there are two forms of falsely high drug prices: first, the hospital will also give the extruder industry endless development impetus to increase prices; Second, inflate the price through the price department. When the drug price is printed on the package and can be checked by computer, the former, that is, the hospital's self price increase, obviously cannot be operated, while the latter will also be curbed due to the enhanced transparency of drug pricing and the restriction of accountability; Because it is impossible to "falsely high" to benefit from it, the problem of increasing the burden on consumers when doctors prescribe drugs with high kickbacks will be solved. Wang Huaxiang believes that the gradual return of drug prices to value will also be conducive to the survival of the fittest for drug manufacturers and promote the healthy development of the entire pharmaceutical industry. (end)
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